Google describes this API like drawing from the same database as Google Maps and Google+, and it’s part of what powers tools . Plug in a query and the Places API previously returned direct links to the Google+ Local pages of millions of businesses.
This comes as no surprise if you’ve been following the ongoing industry discussion of the gradual removal of visible Google+ links from nearly every Google interface. Likely you’ve already started trying to use new terminology in talking to customers, but if you haven’t, the sudden sea change of the Places API URLs is a clear signal that it’s time to do so.
In the recent past, you were telling your clients that they needed a Google+ Local page, powered by their Google My Business dashboard, and looking something like this: