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nielsen ,Whether you're eyeing markets in the next town or across continents, we understand the importance of knowing what consumers watch and buy.  That's our passion and the very heart of our business. We study consumers in more than 100 countries to give you the most complete view of trends and habits worldwide.  And we're constantly evolving, not only in terms of where we measure, or who we measure, but in how our insights can help you drive profitable growth. Whether your business is a multinational enterprise or a single storefront, we believe innovation is the key to success, in both what you create and how you market your products and ideas.  That's why we continue to develop better solutions to help you meet the needs of today's consumers, and find out where they're headed next. So let's put our heads together.  We'll bring our insight to your business and help you grow. Nielsen Solutions : Advertising Effectiveness , Consumer Insights , Creative Optimisation , Development and Qualification , Launch Market Opportunity , Price and Promotion , Sales Measurements , Segmentation & Shopper. At Nielsen, we use the Reaction to determine what's working with customers and what isn't. We measure how well you reached your audience, whether your advertising changed attitudes, and whether you got the desired sales response. We can help you evaluate your marketing strategy from every angle.