NEWS

Coca-Cola’s Digital Marketing Campaign’s Success

  In 2012, Coca-Cola Company launched its flawless digital platform campaign called “Share a Coke”. This integrated campaign was launched in Britain as well as is in Australia. The soft drink mogul replaced its usual branding with 150 of the country’s most popular names. It was a multimedia effort, with TV adverts, billboards, and experimental […]


Case Study on LinkedIn Ads vs Facebook Ads

In the last few years, growth rate of social media has been monstrous. Size of active users is growing at phenomenal rate and easy availability of internet and smart phones will only increase it further. Therefore, companies are giving special attention to social media to engage with their targeted audience. In this, sponsor ads are […]


The 6th Annual Edition of the Report: E-Marketing Insights in Egypt, including the first study on internet users’ engagement with online advertising

eMarketing Egypt, a leading firm for the e-marketing consultancy and the sole provider for online competitive intelligence support in Egypt, will hold the annual event to launch the 6th edition of the report: E-Marketing Insights in Egypt. The event will be held in partnership with The Technology Innovation and Entrepreneurship Center (TIEC) and will be […]


Great SEO Starts with Your Brand

In the last time, There’s a lot of talk about branding in the search marketing industry, and there’s good reason for that: Taking the time to really understand and define your brand allows you to be much more intentional and focused about the way you market your business online. I’ve found that since we started […]


5 Quick Tips for Writing Successful CTAs for Your E-Commerce Company (2015 Edition)

    When you operate an e-commerce site your primary goal is to have visitors take some sort of action . CTAs, or calls to action, are opportunities for users to act once they arrive on your site. These CTAs can range from urging people to input their email to receive updates from your company, […]


Where Did Google+ Local Go? The Google Places API Change Made Simple

Google describes this API like drawing from the same database as Google Maps and Google+, and it’s part of what powers tools . Plug in a query and the Places API previously returned direct links to the Google+ Local pages of millions of businesses. This comes as no surprise if you’ve been following the ongoing […]


How Google May Rank Apps & App-Only Content

Rajan Patel tells me that with apps — and especially app-only content — Google doesn’t have some basic ranking factors they have with web ranking. Google needs to find a set of factors that can replace the signals they are losing for app ranking. Rajan Patel says they get some of that data from the […]


4 Digital Marketing Strategies: An Airbnb Case Study

If you are searching for a place to stay in Google, you will likely come across Airbnb. This is a fresh story , new peer-to-peer vacation rental website that spread their marketplace service throughout the world via creativity. They had a digital marketing strategy to match their mission leading to international waters and, with a […]


Google: Next Penguin Update Should Happen By End Of 2015

Google’s new real-time Penguin algorithm, version 4.0, will likely be released by the end of this year. We are all expecting the next Penguin update to happen soon, but now we know it will most likely be released within the next two months. Gary Illyes, a Google Webmaster Trends Analyst, has posted on Twitter that […]


EMARKETING EGYPT RELEASES ITS FIFTH ANNUAL REPORT ENTITLED: FACEBOOK IN EGYPT: E-MARKETING INSIGHTS; 2014 EDITION

EMARKETING EGYPT RELEASES ITS FIFTH ANNUAL REPORT ENTITLED: FACEBOOK IN EGYPT: E-MARKETING INSIGHTS; 2014 EDITION eMarketing Egypt, Egypt’s leading company in e-marketing consulting and online competitive intelligence intend to release its 2014 and the fifth annual report about Facebook in Egypt: E-marketing insights, within a few weeks. The report shows that the number of Egypt’s […]


Case Study: How We Removed a Massive Manual Google Penalty in 5 Steps

The story of how this happened is very interesting. PSD2HTML was one of the first companies to market PSD to HTML conversions in 2005. At the peak of their success, they transitioned to an SEO company. In 2013, our relationship with a well-known agency resulted in a manual spam penalty. Recovering from the penalty was […]