GREAT SEO STARTS WITH YOUR BRAND

Great SEO Starts with Your Brand


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In the last time, There’s a lot of talk about branding in the search marketing industry, and there’s good reason for that: Taking the time to really understand and define your brand allows you to be much more intentional and focused about the way you market your business online.

I’ve found that since we started making it a practice to help clients truly understand their own brands, we’ve been able to do much higher-quality work for them; we can connect businesses with their target audiences better, and really plan for the entire funnel.

What is a brand?

When many businesses think about defining their brands, they think about things like:

  • Brand name
  • Logo
  • Colors
  • Fonts
  • Editorial voice
  • Imagery
  • Look and feel

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